Twelve years turning raw, scattered data into decisions leadership can act on.

$ cat summary.md

$ tail -f impact.log

$ git log --reverse --oneline

1. 2022–2026
   Head of Technology, Analytics & IT at Uppercase (Acefour Accessories)

   Bengaluru · D2C e-commerce · reported to CBO, COO, CFO · team of 4

   • + Built the Analytics & BI function and full data stack from pre-revenue, integrating SAP, OMS, POS, DMS and marketplace systems into one source of truth across 20+ sources, cutting manual reporting by ~40 hrs/week.
   • + Redesigned the data model into query-optimised flat tables so category, finance and marketing teams could self-serve instead of raising a ticket.
   • + Built a product profitability analyser driving ₹20L+ in quarterly savings through SKU rationalisation.
   • + Built marketing mix models across Amazon, Meta and Google, improving ROAS by 23% and adding ~₹3.5 Cr in incremental revenue.
   • + Deployed Conversational BI on local LLMs (Ollama) at near-zero recurring cost, and an AI KPI alert engine cutting issue detection time by 80%.
2. 2020–2022
   Analytics Lead at 6thStreet.com (The Apparel Group)

   Bengaluru · multi-brand fashion e-commerce · reported to CFO, CEO · team of 5

   • + Built the analytics function and a data governance framework on Snowflake, defining KPI ownership across Marketing, CRM, Product, Finance and Operations.
   • + Built segmentation, cohort and CLV analytics lifting campaign effectiveness by 12%; fraud and financial-partnership analytics added a separate 12% growth in net orders.
   • + Redesigned product listing ranking with category-level A/B testing, improving CTR by 4% and conversion by 143 bps.
3. 2019–2020
   Associate, Credit Forecasting & Risk Analytics at J.P. Morgan Chase & Co.

   Bengaluru · consumer credit · US Auto and Credit Card portfolios

   • + Built forecasting and delinquency dashboards through the COVID payment-holiday programme, on one of the largest consumer credit portfolios.
4. 2019
   Senior Business Analyst, COO's Office at Bounce

   Bengaluru · shared mobility

   • + Owned operations and marketing dashboards for weekly leadership reviews; piloted competitive hot-spot vehicle placement that drove a 28% surge in bookings.
5. 2016–2019
   Manager, Analytics & Strategy (Fashion & Marketplace) at Flipkart (Walmart)

   Bengaluru · ₹500–650 Cr business · team of 6

   • + Grew from Business Analyst on Women's Apparel to leading analytics for the full Fashion business unit within two years.
   • + Led Project Queen, a gender-prediction model from behavioural data, and built the product ranking and recommendation models.
   • + Built a seller churn model that reactivated ~400 sellers on a base of 6,000, and cut returns by 67 bps through incentive redesign.
   • + Built 32+ dashboards across 250+ KPIs and ran hourly margin forecasting through three consecutive Big Billion Days (₹650 Cr over 5 days), preventing ₹5 Cr+ in pricing errors.
   • + Star Performer four times, promoted once in a three-year stint.

$ ls -la projects/

$ tree skills/

$ cat education.txt